Privacy Policy

Last Updated: September 24, 2026

The Shelborne By Proper (“The Shelborne,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, make a reservation, stay with us, use our amenities or services, communicate with us, or otherwise interact with The Shelborne.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with The Shelborne, we may collect the following categories of information.

Personal and Contact Information

This may include:

• Name

• Mailing or billing address

• Email address

• Telephone number

• Date of birth or age, where necessary

• Reservation and confirmation information

• Guest preferences and special requests

• Information you voluntarily provide when communicating with us

Reservation and Stay Information

When you make a reservation or stay at The Shelborne, we may collect information relating to your booking and stay, including:

• Arrival and departure dates

• Room and rate information

• Number of guests

• Reservation history

• Amenity and service bookings

• Guest preferences

• Special requests

• Charges incurred during your stay

• Loyalty, promotional, or package information, where applicable

If you reserve experiences such as the Recovery Suite or other wellness services, we may also collect information necessary to administer your reservation and meet applicable health, safety, or eligibility requirements.

Please do not provide medical or other sensitive information unless it is reasonably necessary for us to accommodate a request or provide a service.

Payment Information

When you make a reservation or purchase a service, payment information may be collected and processed by us or by payment processors acting on our behalf.

Payment information may include credit or debit card details, billing information, transaction information, and related payment records.

We use payment processing providers and security measures designed to protect payment information in accordance with applicable requirements.

Website and Device Information

When you visit our website or use certain digital services, we or our service providers may automatically collect information such as:

• IP address

• Browser type

• Device type

• Operating system

• Approximate location derived from an IP address

• Pages viewed

• Links clicked

• Referring website

• Date and time of access

• Website interaction and performance information

• Cookie and similar technology identifiers

Communications

If you contact us by email, telephone, web form, social media, text message, or another communication channel, we may collect and retain the information contained in those communications.

2. How We Use Your Information

We may use personal information to:

• Process and manage hotel reservations

• Provide accommodations, amenities, wellness experiences, and other requested services

• Process payments and transactions

• Communicate reservation confirmations, updates, and service information

• Respond to questions, requests, and guest feedback

• Personalize and improve the guest experience

• Remember guest preferences where appropriate

• Provide customer service

• Maintain the security and operation of our property, systems, and services

• Prevent and investigate fraud, misuse, security incidents, or unlawful activity

• Improve our website, services, and operations

• Perform analytics and understand how guests interact with our website and services

• Send marketing and promotional communications where permitted by law

• Manage promotions, offers, events, or surveys

• Maintain business and financial records

• Establish, exercise, or defend legal claims

• Comply with legal, regulatory, tax, accounting, and other applicable requirements

We may also use information for other purposes disclosed to you when the information is collected or with your consent where required.

3. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, analytics technologies, and similar tools to operate the website, remember preferences, understand website usage, measure performance, and support marketing activities.

Some cookies are necessary for the website to function properly. Others may help us understand how visitors use our website or enable advertising and marketing functionality.

Depending on applicable law and the technologies used on our website, you may be provided with options to manage certain cookie preferences.

You can also configure your browser to block or delete cookies. Disabling certain cookies may affect the functionality of portions of our website.

4. Marketing Communications

Where permitted by law, we may use your contact information to communicate with you about The Shelborne, hotel experiences, events, promotions, packages, amenities, and other offers that may be of interest.

You may unsubscribe from promotional email communications at any time by using the unsubscribe link contained in the message.

If you opt out of promotional communications, we may still send transactional or service-related communications, such as reservation confirmations, payment information, important changes affecting a booking, or other communications necessary to provide requested services.

5. How We Disclose Information

We do not disclose personal information except as described in this Privacy Policy, as disclosed when information is collected, or as otherwise permitted or required by law.

We may disclose information to service providers and business partners that assist us with functions such as:

• Reservation and property management

• Payment processing

• Website hosting and technology

• Customer relationship management

• Email and communications

• Marketing and advertising

• Analytics

• IT and cybersecurity

• Guest services

• Operational support

• Professional services

These organizations may process information on our behalf or as otherwise permitted under their respective agreements and applicable law.

We may also disclose information when reasonably necessary to:

• Comply with applicable law or legal process

• Respond to lawful requests from government or regulatory authorities

• Protect the rights, property, safety, or security of The Shelborne, our guests, employees, or others

• Investigate suspected fraud, security incidents, or unlawful activity

• Enforce applicable agreements and policies

• Establish, exercise, or defend legal claims

Information may also be disclosed as part of a merger, acquisition, financing, restructuring, sale of assets, change in hotel ownership or management, or similar business transaction, subject to applicable law.

6. Third-Party Booking Platforms and Websites

You may interact with The Shelborne through third-party websites, travel agencies, booking platforms, social media services, or other third-party services.

When you provide information directly to a third party, that organization's privacy policy and practices govern its collection and use of your information.

Our website may also contain links to third-party websites or services. The Shelborne is not responsible for the privacy practices, security, or content of websites or services that we do not control.

We encourage you to review the privacy policies of third parties before providing personal information to them.

7. Information Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

However, no method of transmitting or storing information can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of personal information.

Guests should also take reasonable precautions to protect their personal information, passwords, devices, and account credentials.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide requested services, maintain appropriate business records, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements.

Retention periods may vary depending on the nature of the information, the purpose for which it was collected, and applicable legal requirements.

When information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with our data retention practices and applicable law.

9. Your Privacy Choices and Rights

Depending on where you reside and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to request:

• Access to certain personal information we maintain about you

• Correction of inaccurate personal information

• Deletion of certain personal information

• Information regarding how personal information is collected, used, or disclosed

• Withdrawal of consent where processing is based on consent

• Opt-out from certain marketing communications or other uses of information

Some rights are subject to exceptions, limitations, identity verification, and other requirements under applicable law.

We will not discriminate against you for exercising privacy rights provided by applicable law.

10. U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights concerning their personal information under applicable state privacy laws.

Depending on the law that applies and whether The Shelborne is subject to that law, these rights may include requests to access, correct, or delete personal information and to obtain information about certain disclosures or uses of personal information.

Certain states may also provide rights concerning targeted advertising, profiling, or the sale or sharing of personal information as those terms are defined by applicable law.

Where required, we will provide mechanisms for exercising applicable privacy rights and will process verified requests in accordance with legal requirements.

11. International Guests

Guests visiting us from outside the United States should understand that information provided to The Shelborne may be processed and stored in the United States or other jurisdictions where our service providers operate.

Privacy and data protection laws in those jurisdictions may differ from the laws in your country of residence.

Where applicable law requires additional safeguards for international transfers of personal information, appropriate measures will be implemented as required.

12. Children's Privacy

Our website and services are not directed toward children for the purpose of collecting personal information.

We do not knowingly collect personal information online from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact us so that we can review the matter and take appropriate action.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. Material changes may also be communicated through additional methods where required by applicable law.

We encourage you to review this Privacy Policy periodically.

14. Contact Us

For questions about this Privacy Policy, our privacy practices, or requests concerning your personal information, please contact:

The Shelborne By Proper
1801 Collins Avenue
Miami Beach, Florida 33139
United States

Telephone: (305) 341-1400

Website: shelborne.com

Privacy requests should include sufficient information for us to identify the nature of your request and, where required, verify your identity.